MEDIA COMPANIES

Local TV stations and newspapers, national networks and periodicals are increasing using mobile as a complimentary medium to connect with their audiences. With mobile, you can reach to your target audience at any given moment, build a truly interactive relationship and develop new opportunities for revenue generation. No matter your size, mobile solutions exist that can facilitate your reach. Harness the power of mobile to build new sponsorship and advertising campaigns which tie into your existing sales effort. Not only do you take your message to mobile but you also give your advertisers a more powerful marketing tool to increase their reach.

BRANDS

Consumer products are increasingly using mobile to create new paths for brand extension. Whether as a stand-alone mobile portal, advertising in a larger media-brand's portal or creating a viral texting campaign, mobile is increasingly seen as the fastest growing and most efficient way of reaching today's on-the-go population. The most personalized communication device in the world is rapidly becomming the most sought after marketing medium. Mobile allows you to develop a direct consumer link based on interests, habits and locaiton.

POLITICAL PARTIES

Imagine going door-to-door and asking voters what issue is most important to them personally. Your canvasser uses a mobile phone to show a short video with your candidate’s views on that issue. Care to see 3rd party endorsements, scroll down and show a second video. Want to see a list of endorsements - it's just another menu item.

These are all ways that political campaigns will increasingly use mobile in future elections and this has been demonstrated with elections in Europe With mobile, you can not only inform your supporters of the latest messages and activities, but you can increasingly use mobile as a tool for canvassing, fundraising and get-out-the-vote activities.Mobile/city /> promises to figure prominently in future campaigns and look for 2008 to be the first election to have a major mobile component. With active campaigning less than a year away, it's now time to begin planning your strategy.

SECURITY and EMERGENCY RESPONSE APPLICATIONS

Mobility opens a new avenue for facility security and emergency response. Security camera feeds can be routed to mobile devices with text alerts notification of activity. Aerial video feeds of devastated areas can be routed to ground response units.Emergency response workers can be sent text messages on updates and breaking news with detailed information. As has been seen with hurricanes and other disasters, local and state governments can utilize mobile to get information to citizens including shelter locations, service and support information, evacuation notifications and locating missing persons.

Mobile increases the effective dissemination of information during emergency response operations in situations where people are constantly on the go. A mobile phone is the one communication device that can reach people while they are on the go and traditional communication paths cannot be utilized.

HOUSES OF WORSHIP

Houses of worship are increasing becoming more than just a once a week activity as they build active communities. Parishioners are increasingly relying on their churches to provide trusted information and sources within their communities. Mobile/city /> offers your church the ability to enhance your communication with your congregation and attract new members. Your house of worship can have the ability to interact directly with parishioners and send call to actions for important news or special events. Daily messages can be sent to your congregation to provide inspiration every day of the week. Finally, your church can set up a premium SMS donation campaign for favorite charities, outreach programs or building funds.